Our social media content manager helps you build, mix and promote business engagement, conversation through supplier or partner-generated social content on Facebook, X, and LinkedIn.
Social posts can be made in multiple formats, including audio, text, video, and images. You can create syndicated social content for partners that can be co-branded and pushed out to their followers on a schedule that you and/or your partners can set.
Syndicated social posts are categorized by Social Tags, e.g. Language, Products, and/or Industry, etc. Partner can select tags in their Social Settings to opt into the subjects that are most relevant to them.
Social Posts appear to your partners in the Social Media pages (from the Social Media Feature Bundle) of the Partner Portal.
You can create three different types of social post:
- Library Social Posts - Posts whose content is not time sensitive and can be sent at any time. Having a library of social posts allows the partner to use your provided social posts as needed. These appear under Library Posts in the Partner Portal. Partners can select a post from the library and a date and time of their choosing. Library posts automatically expire 12 months after the last update.
- Campaign-only Social Posts - Posts that aren't available in the social post library in the portal, and can only be used by partners in the context of a campaign.
- Scheduled Social Posts (either Library or Campaign-only) - Social posts where you, as the supplier, can set the date and time you’d like the partner to send the post out. These appear under Upcoming Posts on the Partner Portal. Partners can change the sending date and time.
If required, you can combine settings to provide a post with a target publish date, which will be added to the library for reuse after it's been sent.
Note
With this type of post, the Library Post will appear in the Library Posts page for the partner when its scheduled date has passed.
You can choose for a post to be associated with a particular marketing campaign. This will package the post into the campaign along with any other tactics, a.k.a. Marketing Activities. Adding tactics to a campaign means that you can collect data for all the campaign-related Marketing Activities in a single location.
Partners must connect their social media accounts and select Social Tags in their Social Settings before they can create, access, and manage social media content in the Partner Portal.
To learn how to create and manage social posts via Unifyr One, visit our Manage Social Posts page.
Training
Learn more with our training course:
You will be prompted to log into your CustomerONE account to access the link.
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