As well looking at partner properties, you can create a Partner Group based on individual user characteristics/actions. You use additional User Segmentation Rules, on top of a Partner Group classification, to further refine that group. Perhaps you want to give collateral to users who have either accomplished something in portal, or are a specific user role, or both.
For example, you can segment a Partner Group to only include those users who have completed a particular training course in the LMS.
Users from Bronze Tier Partners who are CT-Series product certified
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