Partner Tiers allow you to create thresholds that recognize partners' engagement and automatically progress them to the relevant tier based on their activities in the portal. Tiering is an important tool in incentivizing and managing partner engagement with your program.
In most situations, you can use Tiers and Partner Groups interchangeably to manage access to your program features:
- Goals and Tiers - Explicitly recognize when partners have completed specific action sets in your portal
- Partner Groups - Associate Tiers with Partner Groups to implement complex Tier progression logic
Tiering is most effective if you clearly communicate to your partners what they must do to progress and what the benefits of progression are. If your partners do not have this information, they are less likely to perform the desired tasks.
Unifyr One provides the option to translate your Tier Programs into multiple languages. For more information, see Translate a Tier Program.
A Tier Program can be as simple or complex as you need. Here are some examples:
Basic Example: Graduating Partners through On-Boarding Program
At its most basic, tiering can consist of a single threshold. You could, for example, create a portal site that covers the basic policies and requirements of your program. When a partner completes all the required steps (reading program terms and conditions, watching a video introduction, etc.), they automatically progress to the Full Partner Tier. You can use partner group rules to grant access to the full program for members of Full Partner.
Advanced Example: Performance-Driven Access to Opportunities
You could opt to give high-performing partners first chance at new leads. You could define high-performance in different ways: either as a partner who closes the most deals or the partner who generates the most leads even if these are ultimately closed by other partners. The requirements of progression are entirely up to you.
Advanced Example: Multiple Tier Programs
Unifyr One supports the creation of multiple Tier Programs and each program can be restricted to one or more partner groups. This means that it is trivial to create different Tier Programs for partners that serve different markets.
Note: As best practice when implementing segmented Tier Programs, ensure that each partner can only access one Tier Program at a time.
As with all aspects of your strategy, you should consider your channel objectives and align the partner Tiers to support it and drive partner engagement. There is no value in creating a multi-tiered program if all, or none, of your partners, will be able to achieve differentiation. If the threshold is too low for each Tier, your partners won't need to work hard to progress. If it's too high, Tiers may be seen as unattainable. Iterative reviews and calibration are important contributors to Tier Program results.
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