Campaign Statistics

Statistics about the performance of a campaign (clicks, opens, registrations, attendances, etc.) are available in a couple of places. The information provided depends on the type of campaign:

• In your Unifyr Admin account:
  1. Navigate to Partner Marketing > Campaigns.
  2. Click on the name of the campaign you want to view, to open it.

  3. Scroll down to Campaign Summary Report.

     

• In each partner’s portal account:
  1. Navigate to the My Campaigns page.
  2. [Optional] Filter the list by Activity Type if you want to find a campaign that's based on a particular type of activity, e.g. Social Media.
  3. Click on the name of the active campaign, to open it.
  4. Go to one of these tabs in the left sidebar:

     • Leads - a list of leads generated by the campaign.

       Filter the list based on the type of interaction the contacts had with the campaign - use the Leads > All Events dropdown list to choose one.

     • Recent Activity - the engagement activities by contacts in the last 30 days.

       In the Recent Activity > All Events drop-down, select a specific activity, such as web views, web clicks, form submissions, or conversions, by which to filter the results. 

       Click Export All to export all activity data for this campaign as a CSV file. Schedule a regular delivery of the report, or choose Send Now to do it immediately, then click Send Email. The information is posted to My Downloads, and an email confirmation of the delivery is sent to you.

     • Analysis - a graphical summary of engagement activities, and how these have been converted into leads. Information from the last 12 months is shown as a default, but you can change the time period by clicking the Last 12 Months dropdown menu.