A campaign is a thematic and strategic approach to marketing that allows a targeted path to promoting a single product, industry, or company. Creating campaigns in Unifyr One allows you to provide your partners with branded content that encourages engagement, increases open rates and boosts lead generation.
In Unifyr One, campaigns are constructed from a set of tactics (known as Marketing Activities). Marketing Activities include Emails, Website Plugins, Multimedia (Co-branded Collateral), Workflows, Social Media, and Custom Activities. Each campaign can use any combination of tactics but it must contain at least one of these Activities. Campaigns can also include reference materials to go along with your Marketing Activities - Library Content and Collateral Programs.
By packaging Marketing Activities into campaigns, you will also be able to collect and visualize collated data for all of the activity relating to the specified campaign topic - typically a product or service offered.
Note
Each campaign can use any combination of the Marketing Activities listed above, but it must contain at least one of these Activities in order for a partner to be able to activate the campaign in their partner portal account. Campaigns that include only Library Assets or Collateral Programs can't be activated by partners in the partner portal.
Before You Begin
Create all Marketing Activities and reference materials before building your campaign so that they will appear in the Add Content selection list for your campaign.
Work with your Unifyr One team to create tags (of type Marketing Activities) to categorize your activities and provide filters based on the tags, if required. For more information, see Tag Management.
Intended Audience: Channel Sales Director, Channel Marketing Directors, & Channel Operations Managers
Training
Learn more with our training course:
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