Adding Content to a Campaign

You can add Marketing Activities and Reference Materials to a campaign.

Marketing Activities - Emails, Web Content, Library Content, Multimedia (Co-branded Collateral), Workflows, Social Posts, and Custom Activities.

Reference Materials - Collateral and Collateral Programs. These are assets such as white papers and slide decks that are relevant to the campaign.

Create all Marketing Activities and Reference Materials before building your campaign so that they will appear in the Add Content selection list.

1. Navigate to Partner Marketing > Campaigns.
2. Click the name of the campaign you want to edit, to open it.
3. Click Add Content.
4. In the Add Content window, choose the type of object you want to add to the campaign by choosing it in Asset Type.

5. Click Add for each item that you want to include in the campaign. If you need to remove it later, you can click Delete in the Campaign Assets section of the campaign details view.

   

   Note

   A campaign can use any combination of the Marketing Activities listed. It must contain at least one Activity for a partner to be able to activate the campaign in their partner portal account. Campaigns that include only Reference Materials can't be activated by partners in the portal.

6. Click Close once you have added all required content.

Note

If you link web content (such as a banner or a landing page) to an email and add the email to a campaign, the linked content is also added to the campaign. This ensures that in the partner portal, when the partner is activating the campaign, they can activate and personalize the linked web content at the same time.