Adding Content to a Campaign

You can add Marketing Activities and Reference Materials to a campaign.

• Marketing Activities - Emails, Website Plugins, Multimedia (Co-branded Collateral), Workflows, Social Media, and Custom Activities.
• Reference Materials - Collateral and Collateral Programs. These are partner-facing and customer-facing assets that are relevant to the campaign.

Create all Marketing Activities and Reference Materials before building your campaign so that they will appear in the Add Content selection list.

1. Navigate to Partner Marketing > Campaigns.
2. Click the name of the campaign you want to edit. The Campaign Details view displays.
3. Click Add Content.

4. In the Add Content window, click Add for each item that you want to include in the campaign. You can use the filters on the left side to restrict the list to desired assets. You can also click Remove to exclude any items from this campaign.

   

   Note

   A campaign can use any combination of the Marketing Activities listed. It must contain at least one Activity for a partner to be able to activate the campaign in their partner portal account. Campaigns that include only Collateral or Collateral Programs can't be activated by partners in the portal.

5. Click Close once you have added all the content you want.

Action Recommended

If you link a website plugin/microsite to an email and add the email to a campaign, we recommend you also add the website plugin/microsite to the campaign separately. This will ensure that in the partner portal, when the partner is activating the campaign, they can activate and personalize the linked website plugin/microsite as well.