Best Practices for Creating/Using Content Tags

• Use a standardized case for all tags. Tags are case sensitive and will be recognized by the system separately if the case is different. Partner, partner, and PARTNER are not the same.
• Create unique tags.
• Do not reuse/rename tags. If you change the name of the tag that is already in use, the tag value won't update on existing tagged content.
• Consider using different tags for Collateral Library (Content Library tags) and Customizable Multimedia (Marketing Activities tags) assets. If you're including both content types in the Browse Collateral page, a tag that's the same for both types of asset will only appear once in the page (under the Marketing Activities filter).
• Collaborate with your channel team to confirm if your tagging structure makes sense for your business and is partner friendly. Submit a request to your Unifyr One team if you need assistance with developing a tagging plan.
• You can use the Bulk Update option to assign/update tags for multiple marketing activities, campaigns, or collateral. This will ensure that your tag assignment is standardized across all content.