Best Practices for Co-brandable PDF Design

Here are some guidelines to consider when creating a co-brandable PDF in Adobe Acrobat (or equivalent).

Thumbnail Size

• Create a thumbnail image of the cover using screen capture software. We recommend that the thumbnail image is 127 pixels in height.

 Partner Logo

• Place the logo either in an upper corner or in the footer.
• Make the field large enough to fit any potential logo entered, but take care that it won't overlap any text or copy.
• Allow for ample white space around the logo so that it stands out. Partner logos should not be placed on colored backgrounds unless you are using a transparent background image.

Contact Fields

• Contact fields can be placed on any page with proper room and spacing.
• Stack contact fields vertically as a horizontal layout can be impacted by field size limitations.

Font Formatting

• Use basic fonts such as Arial or Helvetica or the fonts provided by Acrobat for proper PDF display.
• For visual consistency, all the font sizes and text colors should match the body copy.

Designated Back Pages

• You may want to provide a blank page at the end of the PDF for your partners' logo and contact fields. Providing a designated back page encourages use with ease of design, layout, and consistent placement of customized fields.