Once a campaign is created you can add tactics to it. Tactics are marketing activities, including emails, website plugins, social media posts, multimedia, library resources, collateral program documents, workflows, or custom activities. Marketing activities are the building blocks of a successful campaign. Marketing activities are individual pieces of marketing content that you package into a campaign for your partners to use. Creating a campaign allows you to provide branded content to your partners to increase engagement, improve open rates and improve lead generation. By creating campaigns, you can gather and view data in one place for all the marketing activity around a specific product or service.
Remember to publish your marketing activities to your partners.
You must publish your marketing activities in Unifyr One before your partners can access them in their portals. Your partners won't be able to launch their own campaigns until you publish your content to them.
About the Marketing Activities Views
To view all marketing activities that you have created, navigate to the Partner Marketing menus. In each of these, you can carry out these tasks:
- Create New Marketing Activities
Click Create to create new website plugins, emails, multimedia, workflows, and custom activities.
- View Activity Details
Click the name of an existing activity to open the activity details view. You can perform several functions, including edit details, publish, unpublish, archive, and copy.
- Export
Download or email a .CSV file with a list of selected activities.
- Bulk Update
Manage the tags / partner filters / status of multiple activities in a single action.
You can also use these features to search and organize your activities:
- Search
Search for keywords in activity titles.
- Filter
Filtering allows you to narrow the results to get a specific list of data for review or export. The options for filtering include statuses for content types and campaigns. You can toggle between having the different filters on or off by clicking each button.
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