Once you've created a campaign you can add tactics to it. Tactics are marketing activities, including emails, website plugins, social media posts, multimedia, library resources, collateral program documents, workflows, or custom activities. Depending on the context, you may want to add multiple tactics and content types to a campaign. You can also include only a single tactic or content type in your campaign, if this is what works best for you. Unifyr One is a flexible platform that meets any channel marketing needs.
Website plugins (sometimes referred to as panels or showcases) allow you to automatically and easily display supplier-provided content on your website.
Plug-ins often take the form of website banners, landing pages or micro-sites, but can also be complete multi-page product showcases. For example:
- Include a microsite in a campaign to provide one landing page for all the emails in the campaign
- Add a banner widget to a website to embed a time sensitive message, for example advertising an event or a product launch.
Plugin content might include rotating offers, videos, lead capture forms, product showcases, and downloads such as white papers and case studies. With a web plugin, syndicated content adjusts automatically based on data about current website visitors. This dynamic content syndication allows you to target the interests of website visitors to deliver the most relevant content to the user. Delivering the right content at the right time greatly increases website visitor conversion rates.
Unifyr One automates partner personalization steps in the portal and provides partners with embed codes or standalone links so they can start promoting your products and services right away.
Submit a request to your Unifyr One team if you want to use this feature - it may need to be enabled on your system.
Intended Audience
Channel Marketing Leader, Channel Sales Leader, Partner Marketing Director, Partner Channel Sales Director, or Partner Channel Account Manager.
Before You Begin
- Unifyr One administrator access is required to activate website plugins and provide them to partners.
- Work with our Implementation / Services team to set up your plugin templates and load them into your instance of Unifyr One A preview of some commonly used templates can be found on our CustomerONE site - go to Resources > Customer Templates > Microsite Templates. You'll need your CustomerONE account credentials to access the template previews.
- Work with our Implementation / Services to set up the tags with which to categorize your plugins and other marketing activities - tags of type Marketing Activities. For more information, see About Tags and Taxonomy and Tag Management.
- Marketing activities such as website plugins work best if you have already created a campaign and a contact list. For more on creating and adding content to campaigns, see Create and Manage Campaigns.
Training
Learn more with our training course:
You will be prompted to log into your CustomerONE account to access the link.
Comments
Please sign in to leave a comment.