Overview
As a supplier, you provide partner-ready content to channel partners to build and promote business engagement and conversation. Content is meant to support and facilitate the promotion of a company, product, or service. It comes in many forms: audio, text, PDF, video, images, and more. It informs and interests readers.
Library content is valuable to your partners as it is "on the shelf" and ready to be downloaded. Partners can preview or download library content. These assets usually takes the form of Sales and Marketing enablement tools such as reference materials to help the partners be successful.
Co-brandable content (multimedia) allows the supplier to increase engagement and lead generation. By allowing Partners to add their own branding alongside yours to display the partnership and increase their credibility as an approved partner of your organization.
In this guide, we explain all of the steps associated with creating co-brandable video content that can be co-branded by your partners.
To learn how to create co-brandable PDFs, click here.
Intended Audience
Channel Marketing Leader, Channel Sales Leader, Partner Marketing Director, Partner Channel Sales Director, or Partner Channel Account Manager.
Before You Begin
Co-brandable videos allow partners to upload and personalize their logo onto videos you've provided. When creating and editing these videos, keep in mind that the partner logo defaults to the bottom right corner of the display. You have the ability to edit the default when uploading the video in Unifyr One. Partners will have the option to personalize the position, opacity, and size of their logo.
Video files should be less than 250MB in size.
It's a good idea to have the video and a thumbnail of it available.
Contents
Click on the + to view the details of each update.
How to Upload and Publish a Co-brandable Video
Making co-brandable videos available to your partners in Unifyr One is as simple as uploading the file to the platform! Follow these steps below:
- Navigate to Partner Marketing > Multimedia.
- Click Create > Video Asset.
-
Provide this information as required:
Parameter Type Description Name Text The internal name that will display in Unifyr One Admin (internal only). Display Name Text The name that will display for your partners in your Unifyr One partner portal. Description Text A one- or two-sentence summary of the asset and any top-level information the partner would need to know to select it.
The description will be shown in the partner portal.
Video File File Upload Upload the video file. The file must not exceed 250 MB. Internal Notes Text [Optional] Capture information about the activity that is only visible to you, as a supplier.
The note will not be visible in the partner portal.
- Click Create.
- You will return to the Multimedia list view, where the new Video asset has been added (
). From the list, click on the asset you just created.
- To publish the asset, click the Publish button in the top right corner of the page.
- To edit the video, click Edit Details and follow the instructions in How to Edit a Co-brandable Video below.
How to Edit a Co-brandable Video
To edit the details of an existing co-brandable video, follow these steps:
- Navigate to Partner Marketing > Multimedia.
- Click the name of the co-brandable video you want to edit, to open it.
- Click Edit Details. In this view, you can review or edit the following:
- Description
Information about the asset for your partners.
- Effective Dates
Specify the Effective Date Begin and Effective Date End. This specifies the date range for which the activity will be available to partners for activation in the Unifyr One Partner Portal.
- Is Promoted?
Suppliers can promote activities to increase partner adoption. If the Is Promoted? option is enabled, the activity will appear at the top of the Browse Collateral page, in a Promoted window, in the Unifyr One Partner Portal.
Use the start and end date pickers to define the period for which the activity will be promoted.
- Internal Notes
Information about the activity that is only visible to you in Unifyr One Admin, as a supplier.
- Partner Filters
Click Edit to apply Partner Filters and limit access to this content. It can be used for regions, products, partners, etc.. Click the links and choose the values to select how you want to limit the content.
For information on using partner filters, see Add Partner Filters.
- Multimedia File
Upload the video. The file size limit is 250MB.
- Thumbnail
Upload the thumbnail for the video. We recommend 100x110px. The file size limit is 2MB.
-
You can also select tags to categorize the video, to make it easier for your partners to find.
This example shows that the video will be available for partners in December 2025, and is available to Gold Tier partners in APAC or EMEA regions..
- Click Save.
To preview the video, click Preview. You can also preview the video using Edit Content. In this case, you can use Advanced Display Options to try different positionings of a logo in the video.
How to Set a Default Logo Position for a Co-brandable Video
When creating and editing a co-brandable video, keep in mind that the partner logo defaults to the bottom right corner of the display. You can change the default logo position for each of your co-brandable videos.
Partners will have the option to personalize the positioning, opacity, and size of their logo when customizing this asset in the partner portal.
Follow these instructions to set the default position of the logo:
- Navigate to Partner Marketing > Multimedia.
- Select the co-brandable video whose logo positioning you want to adjust, to open it for edit.
- On the top right corner of the page, click Edit Content.
- Scroll down to the bottom and click Show advanced display options.
-
Set the default logo position for this video. The options are:
- Top
- Top Right
- Right
- Bottom Right
- Bottom Left
- Left
- Top Left
- Center
- Click Apply. This saves the setting and allows you to preview it. When you are ready to save the setting, click Done.
How to Preview a Co-brandable Video
To preview the co-branded video, view it from within a partner portal. For more information on making it available in a partner portal, see the How to Customize and Distribute in Unifyr One Partner Portal section below.
How to Promote a Co-brandable Video
You can promote a co-brandable video asset to increase partner adoption. Promoting the asset will pin it to the top of the Browse Collateral page so that it is one of the first assets a partner sees when browsing that area in the partner portal.
Follow these steps:
- Navigate to Partner Marketing > Multimedia.
- Click the name of the video you want to promote, to open it for edit.
- Click Edit Details.
- Check the Is Promoted? option.
- Add the promotion Start and End dates.
- [Optional] Add a Promotion Description to add details internal-facing information regarding the decision to promote this asset.
- Click Save.
How to Archive a Co-brandable Video
- Navigate to Partner Marketing > Multimedia.
- Click the name of the video you want to archive, to open it for edit.
- If the video is currently published, click the Unpublish button on the top right corner.
- Click the Archive button. A message advises that the asset will be removed from all campaigns it is currently associated with. Click Archive to confirm.
- Once archived, you can delete the asset. Click the Delete button.
Bulk Update Co-brandable Videos
Unifyr One's Bulk Update feature allows you to add/remove tags, configure partner filters, and set effective dates and status for multiple co-brandable videos in a single action.
For more information, see Updating Marketing Content in Bulk.
To access the Bulk Update option for co-brandable videos:
- Navigate to Partner Marketing > Multimedia.
- Check the checkbox to the left of each video you want to update.
- Click Bulk Update.
How to Distribute and Customize in Unifyr One Partner Portal
You make co-brandable videos available in the partner portal by including one of these:
- Browse Collateral feature page or Collateral feature bundle in site navigation - for more information, see Manage Site Configuration and Navigation.
- Collateral Search dynamic content widget in a custom page - for more information, see Add Dynamic Content.
With both ways, set Show Content From to Customizable Multimedia in Page Details to show co-brandable content in the page.
Entitled partners can view, customize, download, and distribute content from the page:
- Log into the partner portal.
- Navigate to Browse Collateral (the name of the page may be different in your portal).
- Find and select the customizable video.
- Click Customize to add personalization to the content.
- In the content detail page, actions provide links to help you review and update the personalization applied to the media, and get a trackable link to it. Click Review to proceed with the customize action.
-
In Personalization, upload a partner logo and adjust its opacity, position, and size to fit into the video.
Enable the Save as default option for any of the properties to make future personalizations of the same content easier.
- In Distribute, use Copy to Clipboard to pick up a link to the content. There are three options:
- Embed code - A code snippet that can be embedded in other web pages.
-
Link for distribution - A URL that can be used to distribute the content in any medium such as emails, web plugins, etc.
All engagements with this URL are captured and can be tracked using Unifyr One Analytics.
-
Preview link - Use to preview the asset in a browser.
Engagements with this URL are not tracked.
- Click Close to complete the update.
- Once the user has completed the actions for the content, they can distribute it (get links) or share it (create a social post) from the content detail page.
- To download or email multiple assets in a single action, the user can highlight the ones they want in Browse Collateral and click Download Selected or Email Selected in the top right corner of the screen, as appropriate.
Training
Learn more with our training course:
You will be prompted to log into your CustomerONE account to access the link.
Comments
Please sign in to leave a comment.