Overview
What it delivers: A plugin-by-plugin summary of partner and prospect/contact activities and results relating to each web plugin.
Why you care: The data is gathered from all of the website plugins your partners have activated across all of the options in Unifyr One, either as a stand-alone plugin, microsite, or landing page or a plugin that is part of a campaign. The report shows the specific plugins used and how the plugin performed across all partners.
Please note the specifics about how the data is reported:
- Stats will be recorded if a partner embeds on a website and only views for internal testing purposes.
- The report includes stats on plugins whether or not that plugin is still installed on a web page. The stats continue to be valid even though the web plugin may have changed.
-
The date is the range of the stats you want to see, regardless of when the web plugin was first embedded. The default date is for 12 months. The report may have more meaning if you group by a partner. When grouped by a partner, you can see the stats for the selected date range and when it was first viewed on a partner by partner vs. plug-in basis. In the example below, you can see that the first plugin was installed Feb. 2014 but still gets views in 2016.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Name
The names of the website plugins that are embedded on partners' websites or uploaded as a Unifyr One-hosted microsite.
Note: Clicking Base URLs in the data explorer brings up a list of every web page that contains or has ever contained the specified web plugin. If you embed a web plugin on a hidden page to test it and then re-embed the plugin on a public page, you will see URL listed twice. The original URL may be a dead link if you deleted your test page.
- Count Partners
This column records the number of partners who have personalized and embedded the plugin or uploaded a Unifyr One-hosted microsite that has resulted in recorded events (views, clicks, submissions). Please remember, the embedded site may or may not be publicly available. It records statistics in either case.
- Count Panels
Number of panels and microsites deployed by partner.
- Min First Hit Date
This column records the earliest date on which the plugin was viewed by a visitor. If you edit the First Viewed Date and set it to the previous month, you only get stats for those plug-ins that were first viewed in that date range.
- Max Last Hit Date
This column records the most recent date the plugin or microsite was viewed by a visitor.
- Sum Panel Views
This column records the total number of views of the plugin or microsite.
- View Rate of Total
This column represents the number of views on a plugin as a percentage of all views on all plugins and microsites.
- Sum Panel Clicks
This column records the number of clicks on links appearing on an embedded plugin or uploaded microsite. These clicks are not unique: they "count" even if the same IP address clicks more than once on a link.
- Sum Panel Submissions
This column records the number of submitted prospect/contact information forms.
- Count Net New Leads
This column records the number of leads that have surpassed the lead score threshold as a result of the interaction (click, form submission, etc.) with the partner's web plugin. Although your company's lead score threshold may differ, the Unifyr One default is 15+ for a prospect/contact to be counted as a lead.
- Nurture Leads
This column records the number of leads that have already surpassed the lead score threshold and is subsequently interacting with the partner's web plugin.
- Mobile Rate
This column records the percentage of all prospects/contacts that have viewed any plugin or Unifyr One-hosted microsite on a mobile phone.
- Tablet Rate
This column records the percentage of all prospects/contacts that have viewed any plugin or Unifyr One-hosted microsite on a tablet device.
- Other Device Rate
This column records the percentage of all prospects/contacts that have viewed any plugin or Unifyr One-hosted microsite on a desktop or other (e.g. laptop) non-mobile or tablet device.
- Sum Conversions
This column records clicks on links in website plugins that result in recipients clicking on the Call to Action (CTA) in an email, or responding by clicking links in website plugins. Ideally, items identified for conversion tracking are high value and signify a lead is hotter than a standard link. Conversions are intended to take the place of form submissions and give a comparable lead score value. No data will populate this column unless specifically configured by our Services team.
Comments
Please sign in to leave a comment.