Overview
What it delivers: An email-by-email (unique or campaign-related) summary of unique sends, total sends, receipts, and various resulting recipient activities recorded by each email.
Why you care: This report pulls information from the Partner dashboard and drills down, by partner, on the actual emails the partners have activated and sent, and the high-level stats associated with each send. This report includes data for emails in campaigns, workflows, and standalone emails.
This report does not include emails that are sent to less than five recipients. Unifyr One assumes that sending to less than 6 recipients indicates a test mailing.
Partners can add participants into workflows at any point, resulting in different send dates for participants. The report pulls in the most recent send date.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Description
The Email Summary report includes these columns of information for each email:
- Email Name
This column records the names of the emails developed for Unifyr One campaigns, and non-syndicated* and other email marketing activities.
*Non-syndicated emails are those emails that use a Create Your Own (CYO) template in portal or the Unifyr One email builder to create and send the email. Syndicated emails are those emails that have been created in Unifyr One by your organization and published out to partners.
- Date
The date the email was sent.
- Count Partners
The number of partners engaged in marketing by using the email.
- Count Mailings
The number of times the named email was sent to one of a partner’s mailing lists. On other Unifyr One reports, these mailings are called unique emails.
- Email Sends (Sent)
The number of email addresses that the named email was sent to.
- Email Delivered (Received)
The number of sent email instances that were received - that is, the total sent (Email Sends) minus the number of hard and soft bounces back into the system.
- Unique Opens
The total number of unique opens of the email. Unique means the first open per contact.
- Open Rate (% Open)
The percentage of received email instances (Email Delivered) opened by prospects/contacts (Email Opens).
- Unique Clicks
The number of unique clicks on links from all openings of the email. Unique clicks are the first click of each link in the email.
- Click Through Rate (CTR)
The number of clicks (Email Clicks) in received email instances (Email Delivered), expressed as a percentage.
- Click-through Open Rate (CTOR)
The number of clicks (Email Clicks) from openings of the email (Email Opens), expressed as a percentage.
- Bounce Rate (% Bounce)
The percentage of sent email instances (Email Sends) that resulted in a hard or soft bounce. A bounce occurs when an email is not delivered to a recipient.
- Email Web Submissions (Submissions)
The number of submissions of prospect/contact information forms linked to the email that appear on website plugins or Unifyr One-hosted landing pages.
- Email Landing Page Web Views (LP Views)
The number of views of the landing pages linked to by the email (not unique).
- Email Landing Page Web Clicks (LP Clicks)
The number of clicks on links on any of the landing pages linked to by the email (not unique).
- New Leads
The number of partner prospects/contacts who have interacted with the email (e.g. by opening the listed email, clicking through to website plugins or Unifyr One-hosted microsites, or submitting forms) and recorded a lead score of 15 or more.
Note: Your company's threshold for qualifying a lead may differ.
- Nurture Leads
The number of leads in a nurture campaign. The nurture campaign is a group of multi-touch emails to help the buyer through the buyer's journey. Prospects will receive further email marketing communications from the partner as they move through the various levels of the nurture campaign determined by the partner.
- Email Lead Conversions (# Conversions)
The number of clicks on links in email instances that have resulted in recipients going to any number of activities. These may be clicking on the Call to Action (CTA) in an email or responding by clicking links to tracking website plugins, submission forms, clicking links in other marketing content, or otherwise showing that the recipient has converted to the next stage in the channel pipeline. No data will populate this column unless specifically configured by our Services team.
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