Overview
What it delivers: An aggregate of all partners’ activities and results for each category of recorded channel activities and results.
Why you care: The data is gathered from all of the campaigns your partners have utilized across all of the marketing they do in Unifyr One. The report only records those activities that have generated measurable results. When measurable results are not generated as is often the case with social media, the partner name will appear on the report with a value of 0 in the fields. Social activity is considered only when posts are sent.
The report shows the cumulative number of activities plus the cumulative statistics of those activities versus the specific campaigns used and how a specific campaign performed. To see the details of the specific campaigns used, you will need to go into the appropriate reports, e.g. Email Summary, Website Plug-in Summary, Social Summary, etc.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Partner Name
An alphabetical list of your partners over the date range specified (default is one year) who have generated measurable data. This report does not include data for partners with web tracking in the total.
- Emails #
The number of unique emails sent by a partner to a mailing list.
- Emails List Size
The number of prospects and contacts to whom all unique emails were sent by the partner.
- Emails Opens
The total of unique opens for all emails sent by a partner.
- Emails Click
The number of unique clicks on all links in all emails sent by all partner to all recipients.
- Website Plugins #
The number of plugins deployed by a partner. A syndicated plugin is reported under the column only if it has recorded statistics. As with emails, partners can create their own website plugins in Unifyr One to suit their particular efforts and needs while complying with supplier branding.
- Website Plugins Views
The total number of views (sometimes called impressions) garnered by a partner’s active website plugins; these views are not unique, meaning that a single person or IP address viewing a website plugin is counted each time he/she/they view a website plugin.
- ebsite Plugins Clicks
The total number of links clicked on a partner’s viewed website plugins; again, like views, clicks are not recorded as unique.
- Ads #
The number of Google AdWords campaign activations in Unifyr One by each partner. The partner has accessed Unifyr One and gone through the process of activating at least one ad and that the ad has recorded at least one click-through to an ad-linked landing page.
- Ads Views
The number of times a partner prospect/contact has viewed an ad and clicked through to ad-linked landing page.
- Ads Clicks
The number of times a partner prospect/contact has clicked through to an ad-linked landing page and clicked a link on the landing page and/or clicked to submit his/her information entered on a landing page form.
- Submissions #
A partner's receipts of prospect/contact information from the various types of syndicated and partner-created, information-gathering forms such as those residing on syndicated and partner-created website plugins, Unifyr One-hosted microsites, and/or Ad-linked landing pages.
- Social Posts
The number of posts partners have published from Unifyr One to one or more of the partners’ social-network presences.
- Social Clicks
The number of partner-prospect/contact clicks on links on one or more of a partner’s syndicated social posts.
- Social Followers
Number of followers the partner has across all linked social media accounts.
- Prints #
The number of documents each partner has activated through Unifyr One.
- Prints Downloads
The number of times a partner has downloaded an activated print content item.
- Library Downloads
Non-personalizable content assets and implementation resources available to partners from your Unifyr One digital Library. These items include campaign resources, white papers, case studies, brochures, analyst reports and general Library Assets for use internally by partners to aid them in marketing your products and services.
This column records the number of times a partner has downloaded content from the library.
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