Overview
What it delivers: A performance summary of total partner posts available through each of the social streams by date range.
Why you care: The data is gathered from all of the social media posts your partners have sent - syndicated and non-syndicated. The report shows the specific social media posts used and how the post performed across all applicable partners. Please view the Social Summary Report to review social media posts by the partner.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
About LinkedIn Metrics
LinkedIn does not permit the tracking of posts, clicks, likes, comments, shares, and leads for Personal LinkedIn accounts connected to Unifyr One. Only the metrics for Company LinkedIn pages will be tracked and included in this report.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Content
The name of syndicated posts.
- Count Partners
The number of partners who have published the post.
- Sum Posts
The total number times partners have published the listed post. Publishing posts is an option that can be done either automatically or by approval in Unifyr One processes.
- Sum Clicks
The total number of clicks on links in the listed post, or by clicks on each partner's publication of the post.
- Sum Likes
The total number of likes registered on posts published, or registered for an individual partner's publication of a post.
- Sum Comments
The number of comments made in response to a post, or in response to an individual partner's publication of a post.
- Sum Shares
The total number of times a post has been forwarded or the number of times the post is forwarded from an individual partner.
- Lead Touches
The number of times a lead has engaged in any marketing activities. To be a lead, the prospect/contact must have engaged in marketing activities to have a lead score higher than the lead score threshold determined by the supplier.
- New Leads
The number of prospects/contacts who have engaged in enough marketing activities to attain a lead score greater than 15 during the date range.
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