Overview
What it delivers: A by-campaign summary of all partners’ activities and results for each category of recorded channel-campaign activities and results.
Why you care: This report provides a cumulative set of data that shows the activities and results of campaigns that your channel partners are using. Campaigns may contain emails, web plug-ins, social posts, and collateral that can be used together to create a complete integrated campaign. If the activity is not in a campaign, it is not reported in this summary, therefore, the number of emails in the Campaign Summary will not match the number of emails in the Email Summary.
Use this report to measure performance and adoption of the syndicated campaigns available in Unifyr One. Want to know the specifics for each tactic in the campaign? Try this report!
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Campaign Name (with link)
A list in alphabetical order of the Unifyr One marketing campaigns available to partners.
- Count Partners Engaged in Campaigns
The aggregate number of your channel partners who have executed one or more components of a campaign.
- New Leads
The total number of leads generated.
- Count Mailings
The number of campaign-related unique emails sent by all partners to a mailing list.
- Email Sends
The total number of prospects/contacts to whom all campaign unique emails were sent by partners.
- Email Opens
The total of unique opens for all campaign emails.
- Email Clicks
The number of unique clicks on all links in all emails sent by all partner to all recipients.
- Count Panels
The number of website plugins embedded by all partners, meaning that the syndicated website plugin has recorded statistics as embedded content on partners' websites—either views or clicks.
- Sum Views (Panels)
The total number of views (sometimes called impressions) garnered by active, campaign-related website plugins. These views are not unique views. Each time a website is viewed, we count the view without consideration of IP or person viewing the site.
- Sum Clicks (Panels)
The total number of links clicked on campaign-related website plugins; again, like website plugin views, website plugin clicks are not recorded as unique.
- Count Ads
The total number of ads placed by partners.
- Sum LP Views
The total number of views for email landing pages.
- Sum LP Clicks
The total number of unique clicks on links in partners’ email landing pages.
- Sum Submissions
The receipts of prospect/contact information from the various types of information-gathering forms residing on websites and/or ad-linked landing pages.
- Count Print Activations
The number of print media items that have been personalized for use by partners.
- Sum Print Views
The total number of downloads of a print media item by partner.
- Count Downloads
Total number of downloads of a document, disregarding duplicate downloads at the same timestamp.
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