Overview
How to find the report: Navigate to Analytics & Reports > Marketing Effectiveness > Multimedia Summary.
What it delivers: A listing of all multimedia available to partners, their downloading and personalization of the multimedia, and the number of unique downloads for each print-media item.
Why you care: Multimedia includes PDFs & videos available for download and PDFs & videos available for personalization and download. The data in this report is generated from partner and end user interaction. The columns that indicate partner interest are Count Partners and Count Print Activations. The columns that indicate end-user interest are Sum Print Views and Unique Impressions.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Name
The name of the syndicated content.
- Count Partners
The number of partners who have personalized the listed print-media document.
- Count Print Activations
The number of times a print-media document has been personalized by partners; a single partner may have personalized a multimedia asset more than once—for example, to regionalize the partner's personalized content.
- Max Last Hit Date
The most recent date that the multimedia asset was activated by a viewer within the date range that the report is filtered to.
- Sum Print Views
The total number of downloads of this multimedia asset by end-users.
- Unique Impressions
This column records the number of downloads of the multimedia asset by unique, IP-tracked viewer and partners.
- Min First Hit Date
The earliest date that the multimedia asset was activated by a viewer within the date range that the report is filtered to.
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