Overview
What it delivers: A listing of product and topic-centric social streams and a summary of the number of partners configuring each stream into their social network presence plus the number of followers of all partners network presences. A listing of the search terms and linked content that have brought prospects/contacts to Unifyr One-created website plugins and landing pages.
Why you care: This report presents the results of all partner social media activities (syndicated and non-syndicated) from social posts on supported social networks: LinkedIn, Facebook, X (Twitter), and WeChat.
To filter, schedule, send, download, or access additional data for a report, see Exploring, Personalizing, and Distributing Reports and Dashboards.
About LinkedIn Metrics
LinkedIn does not permit the tracking of posts, clicks, likes, comments, shares, and leads for Personal LinkedIn accounts connected to Unifyr One. Only the metrics for Company LinkedIn pages will be tracked and included in this report.
Intended Audience
Channel Marketing Leader, Partner Marketing Director, and Partner Channel Sales Director.
Report Descriptions
This table defines each column of the report.
- Partner Name
This column lists the partners that are employing syndicated social media content in their networks—LinkedIn, Facebook, X (Twitter) and WeChat are supported and reported.
- Sum Posts
The total number of syndicated posts published by the partner to one or more of its social media networks. Sending posts is an option that can be either automatic or by approval in Unifyr One processes.
- Sum Clicks
The total number of clicks on links on one or more of the posts published by the partner to its social-media networks.
- Sum Likes
The total number of likes registered on the partner's posts on its social media networks.
- Sum Partner Facebook Followers
Total number of followers a partner has on Facebook.
- Sum Partner Twitter Followers
Total number of followers a partner has on X (Twitter).
- Sum Partner LinkedIn Followers
Total number of followers a partner has on LinkedIn.
- Sum Partner Xing Followers
Total number of followers a partner has on Xing.
- Sum Comments
The number of comments made by all viewers on posts published by the partner.
- Sum Shares
The number of times a partner’s post has been shared by followers.
- Lead Touches
This column records the number of times a lead has engaged in any marketing activities. To be a lead, the prospect/contact must have engaged in marketing activities to have a lead score higher than the lead score threshold determined by the supplier.
- New Leads
This column records the number of prospects/contacts who have engaged in enough marketing activities to attain a lead score greater than 15 during the date range.
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